Search engine optimization (SEO) is a helpful tool that could give you a higher ranking in Google if you truly master it. Unfortunately, not all SEO campaigns will give you the best results. You’ll have to know how it works and familiarize yourself with relevant things such as keyword research.
However, you don’t need to spend time on seminars or even read tons of books just to take advantage of SEO. All you have to do is focus on your searches, because that is the easiest way to get better at SEO. This includes remembering everything you’ve learned about searching and avoid committing the most basic errors.
Here’s how you can improve your SEO without having to go through great lengths. First, think of something to research that is not in your niche or industry. Make sure that it isn’t too close to what your business is so that you can get an analytical perspective of things. Then answer the following questions:
- How do you search for something? As a searcher, the keywords you use might not be the same as what you target as a marketer. Think of your search phrases. Are they targeting high-traffic, high-volume keywords like what you do as a marketer, or did you search for something using longer, more specific keywords and phrases? When aiming for good SEO, try to think like a customer so that you can provide them what they need where they would look for it.
- Why do you click on something? The reason why SEO is important is because it helps you rank higher on Google, which will in turn bring more traffic to your site. However, this is not the only reason why people click on your links. A good domain name might do the trick. Another is a good meta description. Consider these things and change where necessary so that people will click on links for your website.
- What’s in a website that makes you stay instead of just going back to Google? If you’ve already gotten customers clicking on your site, the next task for you is trying to make them stay. Ask yourself what gets you interested in a website and why you are hanging around. Does a good navigation help? What about good content and internal links that help you go from one topic to a related one? Is the organization of data important? Apply these into your own website and even improve on these so that you come up with an interesting website people would want to visit and stay on.
- Did you want to act on something after reading or seeing something from the website? Visiting websites often don’t just end with you closing the browser. If you’ve encountered a good website offering something you want or need, and if their call to action is encouraging, you might be clicking on a button for a purchase sooner than you realize. Now think on how that happened. What exactly did the website give you that wanted you to act on a purchase? If you’ve been given enough information and have been assured of a company’s credibility and trustworthiness, you will probably find yourself ready to move forward. Now ask yourself if your website is already offering enough data about what you are offering and appeasing your clients’ questions enough so that they don’t hesitate to click.
Being a marketer may be different from being a searcher, but if you consider it, the two should be considered if you want your business to take off the ground. After all, your website will be aiming to get the full attention of searchers, so instead why not learn how they think and use that to gain their attention?
It’s not enough to just think like a searcher, however. You will still need to consider the marketer’s perspective, but if you are having difficulties reconciling the two, why not call some experts to help you get started?